The experience included guided tastings of Don Julio 70 Añejo Cristalino, Don Julio Reposado, and Don Julio 1942, alongside storytelling and information about the brand's history and production process.
In the final room, Attendees had the chance to craft their own signature Don Julio cocktails mixed by knowledgeable bartender using fresh ingredients and tools, further connecting them to the brand's craftsmanship.
I worked alongside our Design director and 3d designer to create print graphics including large scale adobe walls, logos, signage, branded large scale fabric flags, branded merch, menus, window decals, exterior signage & logo projection. Assisted Creative Director in overseeing the on site graphic install.
I worked alongside our Design director and 3d designer to create print graphics including large scale adobe walls, logos, signage, branded large scale fabric flags, branded merch, menus, window decals, exterior signage & logo projection. Assisted Creative Director in overseeing the on site graphic install.
Experience entrance
Barrel Room - Introduction to Don Julio's Legacy
Graphic Vinyl + Photography
Printed Debossed Logo
Walkway into Main Immersive Tasting Room
Sound & Dance Room
Palate Cleanser
Surprise Choreographed Dance
3D Render of installed custom flags
Print File of Custom Graphic Flag w/ Agave Accents
Hat Room
Hat Activates Lights
Mercado (Scent) Room
Large Scale Vinyl - VIP Rest Area btw Rooms
Craft Your Cocktail
Branded Aprons
Make Your Own Cocktail Menu
Ingredient Station
Craft Your Cocktail Ingredient Station
Craft Your Cocktail Flavors
Bar, Garnish Station & Logo Glow
Guests add Garnishes
Merch Store
Merch Store Custom Graphics
Digital Signage in Merch Store
Custom Co Branded Merch
Branded Dad Hat
VIP Invites in Swag Bag
Directional Signage
Merch Store w/ Brand Textures
Exterior Branding - Mercer Labs
Digital Invites + RSVP Site
Email Blast
Mercer Labs Email Blast
RSVP Website Page
