The experience included guided tastings of Don Julio 70 Añejo Cristalino, Don Julio Reposado, and Don Julio 1942, alongside storytelling and information about the brand's history and production process.
In the final room, Attendees had the chance to craft their own signature Don Julio cocktails mixed by knowledgeable bartender using fresh ingredients and tools, further connecting them to the brand's craftsmanship.
I worked alongside our Design director and 3d designer to create print graphics including large scale adobe walls, logos, signage, branded large scale fabric flags, branded merch, menus, window decals, exterior signage & logo projection. Assisted Creative Director in overseeing the on site graphic install.
I worked alongside our Design director and 3d designer to create print graphics including large scale adobe walls, logos, signage, branded large scale fabric flags, branded merch, menus, window decals, exterior signage & logo projection. Assisted Creative Director in overseeing the on site graphic install.
Experience entrance
Barrel Room - Introduction to Don Julio's Legacy
Walkway into Main Immersive Tasting Room
Sound & Dance Room
Palate Cleanser
Surprise Choreographed Dance
Hat Room
Hat Activates Lights
Mercado (Scent) Room
Craft Your Cocktail
Branded Aprons
Make Your Own Cocktail Menu
Ingredient Station
Craft Your Cocktail Ingredient Station
Bar, Garnish Station & Logo Glow
Guests add Garnishes
Garnishes
Merch Store
Guests can purchase bottles
Directional Signage
