Held immediately after the 66th Annual GRAMMY Awards, the after party celebrates Music’s Biggest Night.
three-time GRAMMY winner NE-YO headlined the private, ticketed event sponsored by smirnoff.
three-time GRAMMY winner NE-YO headlined the private, ticketed event sponsored by smirnoff.
On a lightening fast turnaround our team created an activation to fit the Recording academy theme of "neon Love" We designed a light up dance floor, LED grammy "love tweets" and a booth to showcase the smirnoff tamarind bottle neon glow when under a blacklight.
We also created a vip lounge & bar backstage at the grammy's before talent hit the presslines.
Pre Show
Neon Love Carnival
6LACK Celebrates GRAMMY Nomination with Smirnoff at Official After Party in Los Angeles
Love tweets to the Grammys
Brand Ambassadors
Menus
Glowing bottles under a changing blacklight
small digital & Print
Digital Invite
Diageo Spirits Menu
Women in the Mix Bar Menu
motion dance floor
